Elevator Speech – how to effectively present your business in a couple of dozen seconds
This is the next article of the series on how to position yourself in the market and differentiate your business from the competition. Another important aspect of positioning and differentiation is the “Elevator Speech” or in other words the “Elevator Pitch”. The word...
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Direct Response Marketing – the key to your business success
Most entrepreneurs don’t know that direct response marketing is the key to the success of their business. Of course it’s not the only one thing that defines becoming successful or not. Nevertheless, it’s the only correct way of marketing for any small and medium sized...
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Brilliant marketing strategy
“It was brilliant” – my client summarized our email marketing campaign with these words. Research on 500 million actions taken by Internet users shows that sales conversion from email marketing is on average 3%. By conversion, I mean the amount of people who make a...
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How to differentiate your business from the competition
During my training sessions with small business owners I am very often asked: “How can I make my business different from my competition”? Actually, this is a very good question. I am really happy to hear it because it means many entrepreneurs understand the need for...
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Do I need a business coach?
I have been in business and marketing for over 10 years. As a business growth and marketing expert I have helped companies and entrepreneurs grow their profits and achieve their goals. During my work with business owners whether in the area of effective business...
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Do you make these mistakes in business?
You probably know in these tough economic times most businesses fail in their first year of operation. Many of them who manage to survive are stuck and have a lot of problems growing sales and profits. There are many varied reasons that have a direct connection and...
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Why most businesses fail?
Nearly every business owner or entrepreneur knows that many businesses fail every single year. Statistics shows that: Every 8 minutes a business files for bankruptcy, 96% of companies fail in first 10 years of their operation, with 80% of those failing within the...
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