Direct Response Marketing –  the key to your business success

Direct Response Marketing – the key to your business success

Most entrepreneurs don’t know that direct response marketing is the key to the success of their business. Of course it’s not the only one thing that defines becoming successful or not. Nevertheless, it’s the only correct way of marketing for any small and medium sized...
Brilliant marketing strategy

Brilliant marketing strategy

“It was brilliant” – my client summarized our email marketing campaign with these words. Research on 500 million actions taken by Internet users shows that sales conversion from email marketing is on average 3%. By conversion, I mean the amount of people who make a...
How to differentiate your business from the competition

How to differentiate your business from the competition

During my training sessions with small business owners I am very often asked: “How can I make my business different from my competition”? Actually, this is a very good question. I am really happy to hear it because it means many entrepreneurs understand the need for...
Why most businesses fail?

Why most businesses fail?

Nearly every business owner or entrepreneur knows that many businesses fail every single year. Statistics shows that: Every 8 minutes a business files for bankruptcy, 96% of companies fail in first 10 years of their operation, with 80% of those failing within the...