This is the next article of the series on how to position yourself in the market and differentiate your business from the competition. Another important aspect of positioning and differentiation is the “Elevator Speech” or in other words the “Elevator Pitch”. The word...
Most entrepreneurs don’t know that direct response marketing is the key to the success of their business. Of course it’s not the only one thing that defines becoming successful or not. Nevertheless, it’s the only correct way of marketing for any small and medium sized...
“It was brilliant” – my client summarized our email marketing campaign with these words. Research on 500 million actions taken by Internet users shows that sales conversion from email marketing is on average 3%. By conversion, I mean the amount of people who make a...
During my training sessions with small business owners I am very often asked: “How can I make my business different from my competition”? Actually, this is a very good question. I am really happy to hear it because it means many entrepreneurs understand the need for...
Nearly every business owner or entrepreneur knows that many businesses fail every single year. Statistics shows that: Every 8 minutes a business files for bankruptcy, 96% of companies fail in first 10 years of their operation, with 80% of those failing within the...
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Business Growth and Marketing Expert, Consultant, Founder and CEO at SME Business Academy.
As a Business Growth and Marketing Expert I help companies, businesses and local entrepreneurs grow their business utilizing proven and tested business and marketing strategies.